Tesco to remove ‘best before’ date labels from fruit and veg to cut waste janewharton123 Monday 21 May 2018 4:51 pm Tesco has said the ‘best before’ dates will go so that shoppers stop throwing away food that is perfectly fine to eat (Picture: Getty)
‘Confusing’ best before date labels are being removed from fruit and vegetables sold at Tesco.
The supermarket today confirmed they have started to scrap the advice from dozens of items in a bid to reduce food waste. Royal wedding fever looks like it took its toll on city centres over the weekend
Nearly 70 lines of fruit and veg will no longer carry the labels in the hope it stops shoppers throwing away perfectly edible food.
Apples, potatoes, tomatoes, lemons and onions are among the fruits and vegetables that will no longer carry a best before label, according to Tesco. Apples will no longer have a ‘best before’ date in Tesco (Picture: Getty)
The move began last week and is currently being rolled out in its stores across the country. Advertisement Advertisement
It follows a recent campaign by the National Federation of Women’s Institutes (NFWI) which found that fewer than half of people understood what a ‘best before’ date meant.
‘Best before’ labels are put on foods by retailers as a quality indicator to show when they will be best to eat by.
They differ from ‘use by’ labels, which must be put on all foods where there is a safety risk if they are eaten after that date. More than 70% of people incorrectly identified the meaning of ‘use by’ labels in a recent study (Picture: Getty)
More than 70% of people polled by NFWI correctly identified the meaning of ‘use by’ labels.
Tesco head of food waste Mark Little told Metro.co.uk: ‘We know some customers may be confused by the difference between ‘best before’ and ‘use by’ dates on food and this can lead to perfectly edibl items being thrown away before they need to be discarded.
‘We have made this change to fruit and vegetable packaging as they are among the most wasted foods.
‘Many customers have told us that they assess their fruit and vegetables by the look of the product rather than the ‘best before’ date code on the packaging.’
The Food Standards Agency states of best before dates: ‘The best before date, sometimes shown as BBE, is about quality and not safety.
‘The food will be safe to eat after this date but may not be at its best.’


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